Paúla Hinks - Just Jump

Paúla Hinks is the founder and CEO of just jumP. They are a company that specialises in providing trendy and stylish UV swimwear for everyone!

As a proud South African, she naturally loves the summer season. So, Paúla and her son spend a lot of their time in the pool or at the beach. Paúla has held high-profile positions at Clicks and Nestlé. Using her corporate knowledge, she spotted a gap in the market. Especially for fun, fashionable, high-quality children’s swimwear.

just jumP  was launched in 2013. Bringing fun, colour, and unique local prints together with premium quality swimwear to the South African market. Thanks to Paúla and just jumP,  kids across the country (and abroad) are protected from the dangers of the sun’s harsh UV rays. All while still looking good and having fun. This summertime make sure to create memories that will last a lifetime.

Proudly South African

just jumP prides itself on being proudly South African. Moreover, providing local employment. Furthermore, combining locally-inspired designs with quality UV 50+, chlorine-resistant lycra our  swimwear is made to last. The full just jumP range also includes wide brimmed, UPF, water repellent sun hats with a tie toggle. Overall, it perfectly matches the range of just jumP's swimwear.

At just jumP, we understand the importance of looking and feeling your best. Especially when it comes to heading out on vacation or spending time by the pool or beach. That's why we offer an expansive collection of one-pieces, bikinis and other styles so that you can find something that perfectly suits your needs.

With just jumP, Paúla's passion for making a difference when it comes to swimwear has proven that it goes beyond fashion. It is about protection as well as creating experiences for others that help them feel beautiful both inside and out.